LOGGINS PROMOTION
To: Michelle Myers
Ron Walters Records
Re: Commercial Radio Test Results
We have had the opportunity to review as well as radio test market your submission. The results you will find below (see bottom of email for description and definition of test). As you may already know, Loggins Promotion conducts these test at no charge to you so that you receive information that will assist and guide you in the direction you should be taking your music.
As you can see from the results below, we have received some wonderful response from radio on your music. This in turn will give you a recommended level towards a commercial radio promotion/marketing campaign.
At this time we recommend you conduct a national radio campaign which would increase your visibility to major record companies. As you know, If you are attempting to secure a recording contract, publishing or distribution for your material you must either generate sales upwards of 20 thousand units, otherwise gain a substantial amount of commercial radio station support. Loggins Promotion is hired by both major and independent labels to secure such support.
RON WALTERS
Primary Response (Strongest Response)
Fairytales ****
Never Shoulda Let me Go ****
I Will Remember You ****
Oceans Of Love ****
So Good ****
Secondary Response
Gotta Get On Up ***
Under MY Skin ***
Stealing Time ***
Daddy's Home ***
Just You And Me **
This Year **
Roses **
Here Is My Life **
Will You Still Love Me **
Undercover *
Dream A Dream *
Praise Him *
Description and Definition of Commercial Radio Tests
All tests were done within the commercial mainstream radio markets. Radio stations participating in test are commercially reporting radio stations to NMW (New Music Weekly), FMQB (FM Quarterback), BDS (Billboard), Music Row and R&R (Radio & Records).
Ratings: Ratings are based upon a one, two, three and four star basis. We strongly recommend promoting songs with three or four star rating; they have great potential to become a "standard" for the target audience and with target radio stations. Songs with a two star rating aren't as strong, but have solid programming value, and we also do recommend promoting them as "follow up" singles or at least re-testing at a later date. Songs testing one star are "borderline", few negatives, but few positives at this point. These singles are worth keeping around for possible re-testing.
LOGGINS PROMOTION - LOGGINS PROMOTION (Mar 16, 2006)